Vita Coco is Launching a Sparkling, Enriched Coconut Water with CBD
Laura McQuarrie — March 22, 2019 — Lifestyle
In addition to offering a variety of refreshing coconut water beverages in fun flavors and sparkling formats, Vita Coco is planning to introduce an all-new enriched coconut water beverage with CBD. Just in time for the summer season, Vita Coco will be launching its new coconut water drink in July.
The CBD-infused sparkling coconut water product is sold in a 12-ounce can that contains 20 milligrams of full-spectrum hemp oil. While coconut oil is first and foremost known for its refreshing, hydrating qualities, this new product also offers replenishing and soothing benefits. The CBD-infused coconut water is set to be introduced in a unique Cloved Orange flavor.
With CBD-infused teas, sodas, sparkling water and beyond, a range of innovative products like this one are rapidly filling a new beverage category that couldn't have existed just a few years ago.
The CBD-infused sparkling coconut water product is sold in a 12-ounce can that contains 20 milligrams of full-spectrum hemp oil. While coconut oil is first and foremost known for its refreshing, hydrating qualities, this new product also offers replenishing and soothing benefits. The CBD-infused coconut water is set to be introduced in a unique Cloved Orange flavor.
With CBD-infused teas, sodas, sparkling water and beyond, a range of innovative products like this one are rapidly filling a new beverage category that couldn't have existed just a few years ago.
Trend Themes
1. Cbd-infused Beverages - The introduction of CBD-infused coconut water showcases the growing trend of incorporating CBD into beverages.
2. Sparkling Coconut Water - The launch of sparkling CBD-infused coconut water taps into the trend of consumers seeking unique and refreshing beverage options.
3. Full-spectrum Hemp Products - The use of full-spectrum hemp oil in the CBD-infused coconut water highlights the trend of utilizing hemp-based ingredients for their potential health benefits.
Industry Implications
1. Beverage Industry - The development of CBD-infused coconut water represents a disruptive innovation opportunity within the beverage industry, creating a new subcategory of CBD-infused beverages.
2. Cannabis Industry - The incorporation of CBD in coconut water opens up opportunities for collaboration and expansion in the cannabis industry, bridging the gap between CBD and the beverage market.
3. Wellness Industry - The inclusion of CBD in coconut water aligns with the wellness industry's focus on offering functional beverages with additional health benefits, creating a new avenue for wellness-focused products.
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