Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

CBD-Infused Coconut Water

Vita Coco is Launching a Sparkling, Enriched Coconut Water with CBD

— March 22, 2019 — Lifestyle
In addition to offering a variety of refreshing coconut water beverages in fun flavors and sparkling formats, Vita Coco is planning to introduce an all-new enriched coconut water beverage with CBD. Just in time for the summer season, Vita Coco will be launching its new coconut water drink in July.

The CBD-infused sparkling coconut water product is sold in a 12-ounce can that contains 20 milligrams of full-spectrum hemp oil. While coconut oil is first and foremost known for its refreshing, hydrating qualities, this new product also offers replenishing and soothing benefits. The CBD-infused coconut water is set to be introduced in a unique Cloved Orange flavor.

With CBD-infused teas, sodas, sparkling water and beyond, a range of innovative products like this one are rapidly filling a new beverage category that couldn't have existed just a few years ago.
Trend Themes
1. Cbd-infused Beverages - The introduction of CBD-infused coconut water showcases the growing trend of incorporating CBD into beverages.
2. Sparkling Coconut Water - The launch of sparkling CBD-infused coconut water taps into the trend of consumers seeking unique and refreshing beverage options.
3. Full-spectrum Hemp Products - The use of full-spectrum hemp oil in the CBD-infused coconut water highlights the trend of utilizing hemp-based ingredients for their potential health benefits.
Industry Implications
1. Beverage Industry - The development of CBD-infused coconut water represents a disruptive innovation opportunity within the beverage industry, creating a new subcategory of CBD-infused beverages.
2. Cannabis Industry - The incorporation of CBD in coconut water opens up opportunities for collaboration and expansion in the cannabis industry, bridging the gap between CBD and the beverage market.
3. Wellness Industry - The inclusion of CBD in coconut water aligns with the wellness industry's focus on offering functional beverages with additional health benefits, creating a new avenue for wellness-focused products.
3.8
Score
Popularity
Activity
Freshness