Recov Beverages' 'Thirty' is a better-for-you sports drink that contains plant-based sweeteners such as real sugar, stevia and monk fruit, and contains 66% less sugar than the average sports drink and just a total of 30 calories. As well as boasting less sugar and fewer calories, Thirty is a hydrating recovery beverage that also contains three times the electrolytes than most comparable sports drinks.
Thirty is offered in a range of refreshing fruit flavors, from citrusy Tangerine Orange and Lemon Lime to Strawberry Watermelon and superfood Acai Blueberry.
As health-conscious consumers demand healthier sports drink formulas, brands are responding with more diversified, cleaner product ranges that put an emphasis on natural solutions that are inherently nourishing and packed with electrolytes.
What Makes This Trend Stand Out
- Cleaner Sports Drinks
- Opportunity for brands to develop sports drinks with cleaner, more natural ingredients and lower calorie counts.
- Plant-based Sweeteners
- Potential for the use of plant-based sweeteners like real sugar, stevia, and monk fruit in sports drinks to reduce sugar content.
- Hydrating Recovery Beverages
- Demand for hydrating recovery beverages with higher electrolyte content than traditional sports drinks.
Sectors Adopting This
- Sports Drink Industry
- Disruptive innovation opportunities include developing healthier and lower calorie sports drink options.
- Natural Beverage Industry
- Opportunity for natural beverage brands to expand their product portfolios with cleaner sports drinks.
- Functional Beverage Industry
- Opportunity for functional beverage brands to create hydrating recovery beverages with enhanced electrolyte content.
