DEFY is a first-of-its-kind CBD-infused performance drink in the United States that's backed by founding partner Terrell Davis, who played for the Denver Broncos in the NFL. In 2017, Davis found that using hemp extract helped him to recover faster after workouts, as well as boost his focus and overcome limitations that previously held him back. Since then, Davis has gone on to become a Forbes contributor who shares the benefits of CBD.
The brand's premium CBD performance drink features top-quality, bioavailable CBD and fuels the body with hydration, electrolytes and great taste—DEFY is offered in refreshing, fruity varieties like Lemonade, Orange Mango and Mixed Berry, each of which contains 20 milligrams of CBD per bottle.
What's Driving This Trend
- Cbd-infused Beverages
- Innovative use of CBD in beverages for enhanced performance and recovery in sports.
- Hydration and Electrolyte Drinks
- Development of performance drinks that help replace electrolytes lost during exercise to optimize physical performance and muscle recovery.
- Athlete-endorsed CBD Products
- Collaboration with athletes could boost consumer trust for CBD-infused products in the performance industry.
Who This Affects Most
- Sports Nutrition
- The use of CBD in sports supplements could revolutionize the sports nutrition market.
- Beverage
- The incorporation of CBD in sports drinks appeals to trend-conscious consumers seeking functional beverages.
- CBD Products
- The increasing popularity of CBD in sports and wellness could expand the CBD product industry with better athletic performance claims.
