Oakberry launched a Superfood Signature Smoothie menu with six all-new offerings and the açaí brand teamed up with Kapowder, the health and wellness brand by model and entrepreneur Valentina Ferrer, to create the Kapowder Super Glow Smoothie. This limited-time signature smoothie combines Oakberry's all-natural and organic açaí with coconut milk, strawberries and Kapowder Enhance plant-based collagen powder with watermelon seed and beetroot.
As part of this collaboration, Oakberry and Kapowder will bring an additional smoothie, the Kapowder Hyaluronic Hero Smoothie, to the first and second weekend of a highly anticipated festival. This smoothie spotlights Kapowder Enlighten to hydrate, refresh and replenish festival-goers with a dose of açaí plus electrolytes and plant-based omega-3 fatty acids.
Why This Trend Is Growing
- Superfood Smoothie Menus
- Expanding superfood smoothie menus to include signature collaborations with health and wellness brands.
- Plant-based Collagen Powder
- Incorporating plant-based collagen powder into smoothie recipes for added health benefits.
- Festival Exclusive Smoothies
- Creating limited-time festival-exclusive smoothies to cater to event attendees and drive brand engagement.
Industries Being Reshaped
- Food and Beverage
- Innovating within the food and beverage industry by introducing plant-based collagen powder in signature smoothie offerings.
- Health and Wellness
- Exploring opportunities in the health and wellness sector through collaborations that promote functional ingredients in smoothie creations.
- Event Planning and Hospitality
- Enhancing event experiences and brand presence in the event planning and hospitality industry through exclusive festival smoothie offerings.
