The OAKBERRY matcha menu is being launched by the brand in the US as a series of options for customers to enjoy that will help to satisfy hunger, but also boost energy levels. The menu is powered by the brand's matcha base, which is made with coconut milk, water, matcha and agave, and can be ordered with your choice of toppings. Customers can enjoy the Zen Matcha smoothie as a way to satisfy hunger and boost alertness, while the matcha lattes are great for enjoyment on their own or as a refreshment with a meal.
Founder and CEO Georgios Franglais spoke further on the OAKBERRY matcha menu saying, "From the beginning, we’ve envisioned a brand that was more than açaí; we are completely re-imagining the QSR model with the aim of offering premium superfoods around the globe. Our goal is to redefine the matcha experience at scale — capturing consumer passion for the product through a distinctly Oakberry twist.”
Why This Trend Is Growing
- Matcha-based QSR Innovations
- Embracing matcha in quick-service restaurants offers a refreshing twist on traditional smoothie and beverage options.
- Superfood Personalization
- Personalized superfood offerings enable consumers to tailor their nutritional intake, aligning with health trends and dietary preferences.
- Energy-boosting Menu Options
- Expanding energy-enhancing menu selections is capturing attention, appealing to health-conscious consumers seeking alertness and vitality.
Industries Being Reshaped
- Quick-service Restaurants
- Incorporating superfoods like matcha into fast-casual dining places QSRs at the intersection of health and convenience.
- Health and Wellness Products
- Exploring matcha-infused products aligns with the growing demand for innovative health solutions that promote energy and well-being.
- Beverage Industry
- Integrating energizing ingredients such as matcha into beverage lineups opens up opportunities for novel drink experiences.
