Dunkin' Donuts is looking ahead to the 2018 summer season and is currently asking fans to vote on iced coffee flavors.
The chain is running a contest to determine which new flavored iced coffee—inspired by Baskin Robbins' ice cream—will make it to the menu. Some of the flavors that are in the running include classic ice cream flavors like Pistachio, Rocky Road and Jamoca Almond Fudge, as well as Cookie Dough.
As well as being able to cast their vote online by interacting with the Facebook, Twitter and Instagram posts shared by Dunkin' Donuts on social media, fans will be able to make their opinion known via a special in-store vote only on August 25th using a flavor-specific Snapchat geofilter.
What Makes This Trend Stand Out
- Flavored Iced Coffees
- There is room for innovation in both the coffee and flavor industries with customizable or rotating options.
- Fan-driven Product Development
- Businesses have the opportunity to engage customers and build brand loyalty through contests and polls.
- Social Media Engagement
- Brands can increase customer engagement by creating social media campaigns catered to user-generated content.
Sectors Adopting This
- Food and Beverage
- Manufacturers and retailers should consider how to incorporate consumer preferences into their products to maintain relevancy.
- Retail
- In-store voting and social media campaigns can increase foot traffic and brand recognition.
- Advertising and Marketing
- Businesses can learn how to better understand their audience and tailor campaigns to their preferences.
