Riley&Riley is a new company that caters to consumers who are interested in preventing a hangover.
The drinkable shots are made from a blend of vitamins, rehydration salts, caffeine, amino acids to break down toxins and one additional "secret ingredient." The beverage shots are packaged in bold black and white carrying cases that remind of small six-packs of alcohol. On the branding for the 20/20 drink, imagery is used to suggest the effects that alcohol has on the functions of the brain and eyesight.
As an alternative to turning to greasy breakfasts to make themselves feel better after a night of too much drinking, many consumers are taking a proactive approach when it comes to hangover prevention with products that are meant to be taken even before a night of drinking begins.