Riley&Riley is a new company that caters to consumers who are interested in preventing a hangover.
The drinkable shots are made from a blend of vitamins, rehydration salts, caffeine, amino acids to break down toxins and one additional "secret ingredient." The beverage shots are packaged in bold black and white carrying cases that remind of small six-packs of alcohol. On the branding for the 20/20 drink, imagery is used to suggest the effects that alcohol has on the functions of the brain and eyesight.
As an alternative to turning to greasy breakfasts to make themselves feel better after a night of too much drinking, many consumers are taking a proactive approach when it comes to hangover prevention with products that are meant to be taken even before a night of drinking begins.
What's Driving This Trend
- Hangover Prevention Shots
- Drinkable shots as a proactive approach for hangover prevention.
- Wellness Beverages
- Drinks that cater to consumers who are interested in overall wellness and preventative measures.
- Functional Shot Market
- Functional shots as a growing market trend for targeted health benefits.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to expand their product lines to include wellness and functional shots.
- Health and Wellness Industry
- Wellness and functional shots for a proactive approach to overall health and wellness.
- Alcohol Industry
- Alcohol companies may pivot their focus to hangover preventative products as a way to promote responsible drinking and consumer happiness.
