January can be a tough month with its shorter days and limited sunlight, but Pizza Hut UK is looking to provide some relief for consumers through its 'Happiness Project.'
The Happiness Project sees the brand launch a unique sensory experience that involves a 'create your own pizza' using ingredients identified by an expert nutritionist that stimulate the body to release four naturally occurring chemicals in the body endorphin, serotonin, dopamine, oxytocin.
Accompanying the pizza in the 'Happiness project' is also an online sensory experience that features visual and audio stimulation selected to release the same four naturally occurring chemicals in the body
Happiness Project launches today and its sole aim is to make consumers feel happier and get through the unavoidable winter blues.
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