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Mental Health Pizza Campaigns
Mental Health Pizza Campaigns
Pizza Hut UK Launched the Happiness Project to Ward Off Winter Blues
January can be a tough month with its shorter days and limited sunlight, but Pizza Hut UK is looking to provide some relief for consumers through its ‘Happiness Project.’ The Happiness... MORE
Edible Spring Time Images
Edible Spring Time Images
Dan Cretu and Pizza Hut Restaurants Create Art Using Salad Ingredients
To celebrate this special time of year, spring, Pizza Hut Restaurants commissioned food artist extraordinaire Dan Cretu to create edible spring images using fresh ingredients from Pizza Hut... MORE
Digital Styling Sites
Digital Styling Sites
Wishi is a Virtual Styling Site for Fashionistas
WiShi is a new, digital styling marketplace, designed for a fashion-conscious generation. The social styling platform replicates users’ closets online so they can crowdsource to get expert advice... MORE
Modernly Equipped Avian Abodes
Modernly Equipped Avian Abodes
The Clas Ohlson Bird House is a Miniature Dream Home for Birds
The fact that urban developments are encroaching into green spaces and gardens means that birds are losing out on their habitats, but the Clas Ohlson Bird House by the Swedish hardware retailer is... MORE
Guaranteed Snow Services
Guaranteed Snow Services
VeryFirstTo Ensures Snow on Christmas Day Regardless of the Weather
VeryFirstTo is now offering snow services to ensure snow on Christmas Day. Unfortunately for Brits, bookmakers in the UK believe that there is an 80% chance it will not snow on Christmas day, so... MORE
Celebrity Curated Luxury Sites
Celebrity Curated Luxury Sites
VeryFirstTo Targets the Early Adopter Market
In a first for the market, a new luxury retail site called VeryFirstTo has launched, offering the public the exclusive opportunity to be the first people in the world to discover, own and experience... MORE
Doodled Comedic Interviews
Doodled Comedic Interviews
Blog The Weekender Assassin Finds Humor in the Mundane
What started as a joke between two friends ended up becoming the instigator for what is now one of the biggest London-based comedy tumblr blogs this year called The Weekender Assassin, and it’... MORE
On-Field Practice Stunts
On-Field Practice Stunts
The Locker Room by Foot Locker Challenges Player Skills
Two football players and one unique challenge; that was the simple premise behind the launch of The Locker Room by Foot Locker, a new store dedicated to on-field performance. The skills challenge... MORE
Legal Age-Only Advertising
Legal Age-Only Advertising
Prototype 2 Launches With First Over-18 Live Advert
In a first for advertising in the UK and perhaps the world, Prototype 2 has launched an over-18 live advert to adults in London. Shown in Covent Garden, an area of London normally associated with... MORE
Bookmaker Betting Apps
Bookmaker Betting Apps
William Hill Launches a Mobile Application to Place Bets On-the-Go
Betting in the UK is huge business and one leading bookmaker, William Hill, has taken on the digital world with a brand new iPhone app, letting its mobile customers make quick and easy bets on thousands… MORE
Film-Inspired Yoghurt
Film-Inspired Yoghurt
The Pinkberry Film Collection is Oscar-Worthy
Film season is well underway, with the best of the film industry fighting for coveted awards all over the globe, and the Pinkberry Film Collection has launched as a homage to this year's Oscars. The BAFTA… MORE
Musical Smoking Deterrents
Musical Smoking Deterrents
CPAA Use Music Associated With Death to Fight Cancer
Smoking in India is a major concern to the country's health officials. The CPAA, Cancer Patient Aid Association has come up with an ingenious idea, albeit slightly eerie, that uses cultural associations… MORE
History-Inspired Sportswear
History-Inspired Sportswear
The Umbro Icons Re-Issue Collection pays Homage to Classic Silhouettes
The Umbro 'Icons Re-Issue' collection celebrates Umbro's long-standing football history, providing football kits for the England team ever since the World Cup was won on home soil back in 1966. To commemorate… MORE
Experimental Holiday Toppings
Experimental Holiday Toppings
Pinkberry Launches Unusual Adornments this Season
To kick off the UK festive season in style, Pinkberry has launched a festive collection with a difference. Working in collaboration with experimental food architects The Robin Collective, three experimental… MORE
Impromptu Taxi Services
Impromptu Taxi Services
Southern Comfort Mystery Machines Offer Seats to an Unknown Destination
Life is all about surprises and stepping into the unknown, trying something new along the way. Launching in London, a unique and unexpected taxi service offers friends the chance to do exactly that.... MORE
Billboards on Insects
Billboards on Insects
ECB Use Crickets to Promote 2011 Friends Life T20 Cricket Tournament
The England and Wales Cricket Board (ECB) launched a marketing strategy with a difference. Not content with traditional forms of media, they have taken to using live crickets to market the 2011 Friends… MORE
Extravagant Fast Food
Extravagant Fast Food
Food Network Channel Creates Most Expensive Kebab
The kebab, often referred to as one of the UK's best-loved foods, has been given an expensive makeover. Created by Food Network chef Andy Bates, the most expensive kebab includes ingredients often reserved… MORE
Experimental Water Campaigns
Experimental Water Campaigns
Drench Uses Hydration Experiments to Incentivize Drink Consumption
As the summer months start to approach, hydration becomes essential to productivity. The team at Drench, a fruit juice drink brand, has come up with a series of hydration experiments carried out by what… MORE
Regal Exercise Regimes
Regal Exercise Regimes
UK Gym Provides a Royal Workout to Stay Current
As the UK gets to grips with Royal Wedding mania, one gym has decided to offer its members a unique workout. GYMBOX, a gym known for its whacky classes such 'Human Weights' and 'Vogueing.' is now offering… MORE
Digital Love Matching
Digital Love Matching
Cultural Match-Making Astrology Merges in The1440System
Paul Watson is the founder of somebodytolove.com and creator of The1440System. This intuitive system combines the Eastern and Western cultures of astrology to provide those wanting to find out who their… MORE
Digital Shoe Archives
Digital Shoe Archives
'Sneakerpedia' Helps Those with Elaborate Shoe Collections Organize
'Sneakerpedia' will be the world's first dedicated digital sneaker archive and a place for sneaker fans to celebrate their collection. Powered by Foot Locker and currently in its beta phase, the website… MORE
Mini Music Bands
Mini Music Bands
Chocolate and Tunes Collide with the Kit Kat Augmented Reality Campaign
Augmented reality is being used more and more by brands, but Kit Kat has taken it to a whole new level. Using a promotional four finger Kit Kat bar wrapper, members of the public will be able to watch… MORE
Music Festival Apps
Music Festival Apps
The Exclusive 2010 Ibiza Rocks BlackBerry App
Ibiza Rocks, a stalwart of the islands festival season, has launched the exclusive Ibiza Rocks Blackberry app, giving people the ultimate guide to getting the most from the musical island. The Ibiza… MORE
Digital Historic Maps
Digital Historic Maps
The Google HistoryPin Collaboration Gives You Insight into Your City's Past
The Google HistoryPin collaboration is a digital time machine that lets consumers see the world they live and play in through history's eyes. Within the past two years, digital mapping of things you like,… MORE
Furniture for Giants
Furniture for Giants
Doritos Promotes the 'King of Ads' Event With The Doritos 'Giant Living Room'
In celebration and promotion of the Doritos 'King of Ads' competition, the three finalists were showcased alongside the Doritos 'Giant Living Room' in London. The lighthearted stunt was aimed at driving… MORE
Guerilla Marketing Trickery
Guerilla Marketing Trickery
Heineken Marketing Stunt Fools Italian Consumers
In Italy, men and their love for football is unquestionable. This Heineken marketing stunt was created based on the idea that man's precious time with friends watching football is coming under threat.… MORE
Unneighborly Phone Apps
Unneighborly Phone Apps
Asborometer Detector Stirs Up Controversy
There is now an application in the UK that tells users what percentage of ABSOs currently reside in their area. ABSOs or Antisocial Behaviour Orders are administered to people in the UK who have made… MORE
Celebrity-Inspired Farming
Celebrity-Inspired Farming
Lady Gaga Scarecrows are Made to Look Like the Popstar
Its not often farming and pop culture meet to create a new trend, however, that was before celebrity-inspired farming came along with the use of inventive scarecrows. Local farmers in Surrey created… MORE
Crowdsourced Snack Ads
Crowdsourced Snack Ads
The Doritos 'King of Ads' Commercial Contest Gives Consumers Control
User-generated campaigns have been widely used but in Britain, never has a advertising campaign given the audience such a huge incentive. The Doritos 'King of Ads' commercial contest asks consumers to… MORE