WiShi is a new, digital styling marketplace, designed for a fashion-conscious generation. The social styling platform replicates users’ closets online so they can crowdsource to get expert advice on outfits and daily looks.
Users can then create, curate and get feedback through the digital styling marketplace on outfits styled from items they own as well as mix and match with items drawn (and purchased) from any of the top designers and brands affiliated with WiShi. Wishi also allows those with a passion for fashion styling to monetize their expertise, giving them a platform to earn experience in the fashion styling industry. This ‘style on commission’ service means amateur and professional stylists can charge other members for a virtual consultation
In a world when Gen Z’s life evolves around technology, this new digital styling marketplace site offers the perfect accompaniment to instant fashion advice on the go.
Key Themes Behind This Trend
- Virtual Styling
- Digital styling marketplaces like WiShi allow users to get expert advice on outfits and daily looks from the comfort of their own homes.
- Crowdsourced Fashion
- WiShi's social styling platform replicates users’ closets online so they can crowdsource feedback from other users and expert stylists.
- Monetizing Styling Expertise
- WiShi offers a 'style on commission' service, giving amateur and professional stylists a platform to earn experience and charge other members for virtual consultations.
Where This Applies
- Fashion
- The fashion industry can collaborate with virtual styling sites to reach a wider audience, provide more personalized shopping experiences, and collect valuable data on consumer preferences.
- Technology
- As digital styling marketplaces become more advanced, the technology industry has opportunities to develop innovative tools and features that enhance the user experience, such as AI-powered outfit suggestions and AR try-ons.
- Gig Economy
- WiShi's 'style on commission' service highlights the potential for virtual styling sites to create job opportunities within the gig economy for stylists and fashion enthusiasts looking to monetize their skills remotely.
