Regal Exercise Regimes

UK Gym Provides a Royal Workout to Stay Current

As the UK gets to grips with Royal Wedding mania, one gym has decided to offer its members a unique workout. GYMBOX, a gym known for its whacky classes such 'Human Weights' and 'Vogueing.' is now offering 'A Royal Workout.'

The royal exercise regime, designed by a team of GYMBOX's trainers and actual royalty (Ellen and Amy Lascelles are the granddaughters of George Lascelles; the 7th Earl of Harewood 56th and 57th in line to the throne), ensures fat burning and toning through a 45-minute, intense royal exercise regime. It also features an element designed to simulate lifting one of the Queen's corgis by lifting a 10kg dumbbell

Richard Hilton, MD of GYMBOX added; “We wanted to offer our members the chance to get in touch with their royal self and what a better way to do it then get in some blue-blooded instructors?"

Royal Fitness
Opportunity to create unique workout experiences inspired by royalty for fitness enthusiasts.
Whacky Classes
Potential to develop unconventional workout classes to attract and engage gym members.
Celebrity Collaboration
Potential to partner with well-known individuals to create specialized exercise programs.

Industries Being Reshaped

Fitness
Disruptive innovation opportunities in the fitness industry to offer innovative exercise regimes.
Wellness
Opportunity to incorporate royal-inspired wellness activities and classes.
Entertainment
Potential to create unique and engaging fitness experiences combining entertainment and exercise.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 5%
Freshness 8%