In celebration and promotion of the Doritos 'King of Ads' competition, the three finalists were showcased alongside the Doritos 'Giant Living Room' in London.
The lighthearted stunt was aimed at driving the public to vote for their favorite ad between the three final contestants. Whoever wins this competition wins 200 Euro and will have their advertisement aired on British television. With a Doritos mug at human height, this sculpture definitely puts things in perspective.
What Makes This Trend Stand Out
- Interactive Advertising
- Opportunity for brands to engage consumers through immersive and interactive ad experiences.
- Experiential Marketing
- Opportunity to create memorable brand experiences that leave a lasting impact on consumers.
- User-generated Content
- Opportunity to leverage consumer creativity and involvement to create authentic and engaging advertising campaigns.
Sectors Adopting This
- Advertising
- Disruptive innovation potential to revolutionize traditional advertising approaches and engage consumers in new ways.
- Marketing
- Disruptive innovation potential to transform traditional marketing strategies by incorporating immersive experiences and user-generated content.
- Television
- Disruptive innovation potential to reshape television advertising by featuring ads created by everyday consumers and promoting viewer involvement.
