The New Blair Witch VR Trailer Creates an Immersive Experience for Fans
Jana Pijak — January 13, 2017 — Marketing
References: vertebrae.io & venturebeat
Lionsgate and Vertebrae -- a company specializing in viritual reality advertising tools -- teamed up to create a newly released Blair Witch VR trailer. The promotional clip aims to make viewers' horror film experience a more immersive one than ever before and gives fans a sneak peak at the cult classic's upcoming sequel.
“This type of VR advertising is an exciting opportunity that allows for engaging and enjoyable short-form branded VR experiences to reach targeted audiences,” said Danielle De Palma, Lionsgate's EVP of digital marketing when speaking to Venture Beat.
Appealing to tech-savvy audiences with an appreciation for interactivity, the Blair Witch VR trailer uses bold visuals to give fans a modern interpretation of a nostalgic horror classic.
“This type of VR advertising is an exciting opportunity that allows for engaging and enjoyable short-form branded VR experiences to reach targeted audiences,” said Danielle De Palma, Lionsgate's EVP of digital marketing when speaking to Venture Beat.
Appealing to tech-savvy audiences with an appreciation for interactivity, the Blair Witch VR trailer uses bold visuals to give fans a modern interpretation of a nostalgic horror classic.
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