The New Blair Witch VR Trailer Creates an Immersive Experience for Fans

 - Jan 13, 2017
References: & venturebeat
Lionsgate and Vertebrae -- a company specializing in viritual reality advertising tools -- teamed up to create a newly released Blair Witch VR trailer. The promotional clip aims to make viewers' horror film experience a more immersive one than ever before and gives fans a sneak peak at the cult classic's upcoming sequel.

"This type of VR advertising is an exciting opportunity that allows for engaging and enjoyable short-form branded VR experiences to reach targeted audiences," said Danielle De Palma, Lionsgate's EVP of digital marketing when speaking to Venture Beat.

Appealing to tech-savvy audiences with an appreciation for interactivity, the Blair Witch VR trailer uses bold visuals to give fans a modern interpretation of a nostalgic horror classic.