In an effort to raise awareness about its work, the national pet charity Blue Cross has teamed up with fitness instructor Born Barikor to develop a one-of-a-kind exercise class called 'Work Out Like A Dog.' For those who have always wanted to experience the joy their pooch feels when it runs for a wayward tennis ball, this unusual fitness class is the perfect opportunity.
As the first canine-inspired bootcamp for humans, Work Out Like A Dog turns some of the most popular doggy activities into fun fitness challenges. The class itself is 45-minutes long and combines aerobic and conditioning exercises that are directly inspired by popular canine exercises. This includes games of fetch, a tug-of-war, frisbee, high-intensity interval training and a circuit routine.
Fun for humans and man's best friend, the experiential campaign cleverly helps consumers understand the health benefits that dogs enjoy from their favorite outdoor activities.