Pet insurance provider 'More Than' recently invited pet owners and their dogs to come aboard its 'K9' city tour bus in order to see a few historical sites in London that have a connection to dogs. Some of the points of interest on the tour also included the city's best dog-walking spots. The K9 city tour bus for dogs was specifically designed to highlight the launch of More Than's Doggyssentials, a total pet care and protection product that delivers items for a happy and healthy dog each month.
More Than is also the company that curated an art gallery just for dogs in the past.
Bus tours have become a popular way for brands to entertain and interact with small groups of consumers for short periods. For instance, Crayola held a bus tour to celebrate 100 Years of Colour, while athletic apparel brand Lululemon Athletica recently introduced the first mobile meditation bus to the UK.