'When Mustang Met Tinder' is a blind dating campaign from Ford and Tinder that uses the popular matchmaking app to potentially help users find new relationships.
On Tinder, users came across a branded profile that said: "Swipe right if you fancy a blind date in a Ford Mustang." While users were paired up with a real date to ride in the car with them, those who opted into the experience were actually being given an opportunity to get to know and fall in love with the Ford Mustang.
To help break the tension and awkwardness that sometimes accompanies a blind date, Tinder users received incoming calls from "Cupid," or comedian Jarred Christmas and were tasked with performing activities such as parking the vehicle in a drive-in cinema.
What's Driving This Trend
- Branded Experiences
- Opportunity for brands to create unique experiences that engage consumers in a memorable way.
- Online-to-offline Integration
- Opportunity to seamlessly connect online platforms with offline experiences to enhance customer engagement.
- Collaborative Marketing
- Opportunity for brands to partner with popular platforms or apps to reach a wider audience and create unique marketing campaigns.
Who This Affects Most
- Automotive
- Disruptive innovation opportunity for car manufacturers to create unique marketing campaigns that engage consumers and build brand loyalty.
- Technology
- Opportunity for tech companies to develop platforms or apps that facilitate online-to-offline experiences and collaborations between brands.
- Entertainment
- Opportunity for entertainers or celebrities to collaborate with brands for interactive marketing campaigns that resonate with consumers.
