Over the years, Tinder has experimented with a number of different ways to bring matches together and its latest attempt introduces an interactive choose-your-own-adventure called Swipe Night. Simply, the gamified experience is designed to connect potential matches based on their choices.
For four Sundays in October, Tinder app users will be able to access chapters of the free-to-play game, which is centered on facing moral dilemmas in preparation for the end of the world. At the end of each week, participants will be presented with a group of matches that responded similarly to them, and from there, they are able to swipe either left or right as they usually do, indicating whether or not they'd like to open a conversation with a potential match.
The interactive game was created by Tinder's Z Team, which targets Gen Z, a group that makes up roughly half of Tinder's user base.