MTV's First Snapchat Show is a Sex Ed Series Called 'Pants Off'

 - May 24, 2016
References: adweek
'Pants Off' is a Snapchat sex ed show launched by MTV Digital. The first series launched by MTV on the ephemeral platform, 'Pants Off' is hosted by YouTube star and public sex educator Laci Green, who was also tapped by MTV digital to kick-off the brand's YouTube presence in 2014.

MTV launched its US Discovery channel in February 2016 and is expected to premiere several original shows on the platform in the coming months, including a revival of the iconic early 2000's series 'Cribs.' The series is aimed at using the wide-reaching platform as a tool for starting a larger conversation about safe sex and consent.

Sponsored by condom brand Trojan, 'Pants Off' is being supported by a series of ads that run youth-minded taglines such as, "Use a condom every time. Responsible AF."