Stand-up comedy is a thriving art form in the UK, and NextUp is a new, niche streaming service designed to give fans of stand-up a direct line to the latest specials available in the country. Though Netflix has a healthy catalog of stand-up specials, NextUp hopes to differentiate itself based on its business model.
To be sure, NextUp's offerings are a very niche media segment: stand-up specials from UK comedians. However, the monthly fee is incredibly low compared to more generalized streaming services like Netflix or Amazon Prime, making it easier for consumers to make that monthly commitment. Further, NextUp is designed to help in funding comedians. 50 percent of all revenue towards NextUp goes to the comedians who provide the content, and the company provides free rehearsal space for comedians in its London office.