FOX Sports has teamed up with TV streaming service Roku to offer an innovative new app-based service, dubbed FOX Sports Go, that is designed to make it easier than ever for users of Roku set-top boxes to access the entire range of FOX Sports' considerably versatile sports streams and studio-based shows.
The service allows Roku customers who already subscribe to FOX Sports TV to also access a number of affiliate channels. Users will even be able to opt for a wide-ranging plethora of content that includes NFL, MLB, NBA, NHL, FIFA World Cup, UEFA Champions League as well as UFC and a whole range of other sports streams.
The inclusion of FOX Sports Go services to Roku's armory speaks to the growing legitimacy of a new form of TV streaming that allows customers greater accessibility to their favorite content than ever before.
What's Driving This Trend
- Sports Streaming Integration
- Integrating streaming services with sports networks to offer a wide range of content is a disruptive innovation opportunity.
- Increased Accessibility
- Increasing accessibility to sports content through streaming services is a disruptive innovation opportunity.
- Consolidated Streaming
- Consolidating sports streaming services into one streamlined interface is a disruptive innovation opportunity.
Who This Affects Most
- Sports Broadcasting
- Offering streaming services for sports broadcasts is a disruptive innovation opportunity for traditional sports broadcasters.
- Streaming Services
- Expanding streaming services to include sports content is a disruptive innovation opportunity for streaming service providers.
- Set-top Box Manufacturing
- Manufacturing set-top boxes to include sports streaming services is a disruptive innovation opportunity for electronics manufacturers.
