As part of a partnership with Bell Media, Roku Inc is expanding its sports offering with the launch of TSN on Roku® streaming players and Roku TV models. Canadian Roku users will now have access to live and on demand programming from TSN, Canada’s Sports Leader.
“We’re excited to announce the arrival of TSN on Roku streaming devices. We know Canadians are passionate about their sports, and TSN delivers access to championship games and daily highlights,” said Mary-Anne Taylor, Head of Content Distribution, Canada at Roku. “TSN brings so much value to the Roku user, curating premium sports content the fans want to watch, all in one place.”
Starting today, Roku users can stream sports content including: the CFL season, culminating with the Grey Cup; IIHF Women’s and Men’s World Championships and the World Juniors; comprehensive coverage of the Toronto Raptors and the NBA; regional NHL broadcasts; FIFA World Cup™; extensive live coverage of the NFL, and more.
Why This Trend Is Growing
- Expanded Sports Streaming
- The launch of TSN on Roku streaming players and Roku TV models demonstrates a trend toward an expanded offering of live sports programming on streaming platforms.
- Curated Sports Content
- TSN's curation of premium sports content provides a trend toward tailored, personalized programming that appeals to specific fan bases.
- Partnerships Between Media Companies and Tech Giants
- Partnerships such as the one between Bell Media and Roku can enable the expansion of streaming offerings and bring value to consumers.
Industries Being Reshaped
- Streaming Services
- Streaming platforms such as Roku have the opportunity to disrupt the traditional cable industry by offering expansive, personalized sports programming.
- Sports Media
- Sports media companies such as TSN can capitalize on the trend toward streaming and curated content to attract and retain users.
- Tech Companies
- Tech companies such as Roku can expand their offerings by partnering with media companies and providing a diverse range of programming for consumers.
