Leading streaming platform Roku has announced that Apple Music will now be available globally through the Roku app. Up until now, the platform had only offered users access to Spotify -- Apple Music's main competitor.
Now, users can stream Apple Music on any Roku device, including the brand's individually sold streaming players, through Roku's Streambar Pro, and, of course, on any Roku TV model. All users have to do is download Apple Music through Roku's app store, input their log-in credentials and begin streaming their favorite songs. In addition, the Apple Music app can be used to access 4K music videos and exclusive streaming events such as original shows and live concerts.
What's more, Apple is currently offering a 1-month free trial of Apple Music for Roku users looking to try out the platform.
Image Credit: Roku
What Makes This Trend Stand Out
- Music Streaming on TV
- The integration of music streaming apps on streaming platforms and smart TVs disrupts the traditional way of listening to music and creates new opportunities for music-streaming companies to reach users.
- Competition in Music Streaming
- The addition of Apple Music on Roku, which previously only offered Spotify, highlights the continuing competition between music-streaming companies and the importance of making deals with streaming platforms.
- Cross-platform Integration
- The availability of Apple Music on Roku devices shows a trend of cross-platform integration, allowing customers to access their favorite apps regardless of the device they are using.
Sectors Adopting This
- Music Streaming
- The integration of music-streaming apps with streaming platforms creates opportunities for music-streaming companies to reach new users, increase revenue, and differentiate themselves from competitors.
- Streaming Devices
- The integration of Apple Music on Roku devices highlights a trend of streaming devices becoming more than just a way to watch movies and TV shows, but also a means to access various apps and services in one place.
- Smart Tvs
- The availability of music-streaming apps, such as Apple Music, on smart TVs provides consumers with more options for listening to music and encourages manufacturers to incorporate more apps into their devices.
