Australian TV broadcasting company Freeview, which has made a name for itself for promoting Australia's free-to-air channels by offering more than 25 channels free of charge, is looking to take the free-to-air TV revolution ito the next level by launching a new smartphone streaming service to enable Australians to enjoy free TV programming on their ubiquitous devices.
Dubbed Freeview FV, this new app will make it easier than ever for users to enjoy live streams of all free-to-air TV channels, a pertinent TV guide, personalized recommendations and a handy programming search feature. The app is designed to work side-by-side with the FreeviewPlus TV service.
Ultimately, the advent of the Freeview FV app speaks to the manner in which television streaming services are evolving to stay in tune with new customer demands and requirements.
Why This Trend Is Growing
- Free-to-air Streaming
- Opportunity for more companies to offer free-to-air channels streaming on mobile devices.
- Personalized Recommendations
- Opportunity for companies to develop smarter algorithms to provide personalized viewing recommendations for their users.
- Mobile TV Guide
- Opportunity to create more mobile-centric TV guides to better serve the increasing number of smartphone users.
Industries Being Reshaped
- Broadcasting
- Broadcasting companies can use this trend to enhance their service and make it more accessible.
- Mobile App Development
- Companies in the mobile app industry can explore ways to develop better TV streaming apps and offer new features.
- Advertising
- Opportunity for advertisers to target audiences on mobile TV streaming apps through personalized ads.
