The Amazon Prime Video service was previously only available exclusively to those who subscribed on an annual basis, but the model has changed to offer monthly payments. Available now as a standalone service, Amazon Prime Video can be subscribed to for $8.99 per month.
Video streaming services like Netflix and Hulu have seen massive success with offering users access to digital content for a low monthly fee. By adopting this pricing model, Amazon Prime Video is targeting an expansion of subscriber numbers to help make the video service more accessible rather than an exclusive service.
Amazon Prime Video is, as previously mentioned, priced at $8.99 per month which makes it cheaper than the recently announced price of Netflix that is set at $9.99.