Hulu recently launched a public beta version of its TV streaming service, Hulu Live, which will be competing with other services like DirecTV Now, SlingTV, Playstation Vue and the newly released YouTube TV.
For $40 monthly, this new Hulu service provides access to 50 live channels, a subscription to Hulu's on-demand service, plus other bonuses. Some of the channels that can be viewed through Hulu Live include Fox Sports, ESPN, CNN and CNBC, as well as lifestyle-focused stations like Food Network.
As well as being able to stream content through one's television, users will also have the option to access the service from their Apple TV, Xbox One, Chromecast or mobile devices. Following its initial launch, Hulu also plans to add support for other devices, such as Roku, Amazon Fire TV, and Samsung Smart TVs.
Key Themes Behind This Trend
- Growing TV Streaming Services
- Opportunity for companies to develop innovative streaming services to compete in the growing market.
- Expansion of Channel Offerings
- Chance for service providers to increase their channel lineup to attract a wider range of viewers.
- Cross-platform Streaming
- Opportunity for companies to develop streaming platforms that are accessible across multiple devices.
Where This Applies
- TV Streaming Services
- TV streaming service providers can capitalize on the growing demand for digital entertainment.
- Television Networks
- Broadcasters can expand their channel offerings to reach and engage with a larger audience.
- Technology Hardware
- Manufacturers can capitalize on the need for compatible streaming devices, such as smart TVs and streaming sticks.
