Disney has indicated that it will bundle Hulu and ESPN+ into the Disney+ streaming service. The bundled service will be available for a $12.99 per month charge. Disney will begin to advertise the new product shortly after Disney's D23 event. The company will offer attendees of the event the ability to access an early sign up to the Disney+ streaming service. The Disney+ bundle containing Hulu and ESPN+ will launch alongside Disney+ on November 12. Disney CEO, Bob Iger, has high hopes for the bundled service and has indicated that “It is going to be treated as the most important product the company has ever launched.”
Separate from the bundle Hulu and ESPN+ cost a combined $10.98 a month. The Disney+ basic subscription costs $6.99 a month. This means that customers who purchase the bundle will save money across the three different platforms.
Image Credit: Disney
What Makes This Trend Stand Out
- Streaming Service Bundles
- The offering of bundled streaming services is likely to become an increasingly popular trend among entertainment companies.
- Cross-industry Partnerships
- Entertainment companies creating partnerships with other industries, such as sports (ESPN+) and television streaming (Hulu), will be a trend to follow.
- Early Signup Incentives
- Providing early sign up incentives to events, such as Disney's D23 event, can be an effective way to drive customer engagement and success for new products.
Sectors Adopting This
- Entertainment
- Entertainment companies will likely seek new ways to bundle and promote their products in response to Disney's offering of the bundled streaming service.
- Sports
- This partnership between Hulu, ESPN+, and Disney+ highlights the potential for cross-industry partnerships between sports and entertainment companies.
- Event Management
- Event managers and organizers can consider offering early signup incentives to drive registrations and attendance for their events.
