'Vantage.tv' recent teamed up with the Coachella Valley Music and Arts Festival in order to produce the Coachella VR app. While Coachella is one of the most well-attended music festivals, not all fans have the time or money to attend. This app uses VR technology to ensure that people all over the world are able to enjoy the Coachella experience.
The Coachella VR app is designed to be enjoyed by both attendees and those who cannot make it to the festival. For those who are attending, the app can be used to take a virtual tour of the festival grounds. For those who are stuck at home, the app can be used to live stream Coachella events in three-dimensional, panoramic VR. The app even includes a video library of past performances so fans can relive previous festivals.
The new VR app demonstrates how sports and entertainment brands can take advantage of live-streaming to engage with fans at home.