The 'Hillary Clinton: Meme Queen 2016' ad features a Hillary impersonator acting out famous memes.
The 'Hillary Clinton: Meme Queen 2016' is a parody campaign ad that has a Hillary lookalike making lots of references in a blatant attempt to relate to Millennial voters. The video, which was produced by Super Deluxe, is meant to spoof the typical Millennial-oriented political campaign ad. The Hillary impostor references 'damn Daniel,' 'Kermit sipping tea,' the Harlem shake, Grumpy Cat, Doge, vaping, dank memes and "doing the dab." The video even includes Hillary's remarks on Pokémon Go with, "Pokémon Go to the Polls."
The concluding tagline for the ad is, "Don't let your memes be dreams." The comical ad was paid for by the Hillary for American campaign. The ad does manage to include a few of Hillary Clinton's campaign platforms like education reform and gun control.
Why This Trend Is Growing
- Parody Political Ads
- The 'Hillary Clinton: Meme Queen 2016' ad showcases the opportunity for political campaigns to use parody and humor to appeal to younger voters.
- Millennial Campaign Marketing
- The 'Hillary Clinton: Meme Queen 2016' ad demonstrates the potential for political campaigns to tailor their messages and references to resonate with Millennial voters.
- Digital and Internet-based Campaign Strategies
- The inclusion of viral memes and online trends in the 'Hillary Clinton: Meme Queen 2016' ad highlights the need for political campaigns to leverage digital and internet-based strategies to connect with voters.
Industries Being Reshaped
- Political Campaign Services
- The 'Hillary Clinton: Meme Queen 2016' ad shows the disruptive opportunity for political campaign services to offer creative and humorous content production that engages voters.
- Advertising and Marketing
- The use of parody and meme references in political ads, as seen in the 'Hillary Clinton: Meme Queen 2016' ad, presents an innovative opportunity for the advertising and marketing industry to develop non-traditional campaign strategies.
- Digital Media and Entertainment
- The 'Hillary Clinton: Meme Queen 2016' ad points to the potential for the digital media and entertainment industry to collaborate with political campaigns to create engaging and sharable content that resonates with younger audiences.
