In honor of St. Patrick's Day, popular Irish stout brand Guinness & Co. has put together an emoji of the classic Guinness pint glass. The brand is aiming to have the emoji be accepted into the iOS emoji keyboard for fans of the dark ale to use. The company is arguing that the beer deserves its own emoticon because there are only pale-colored beer emojis in the keyboard to-date.
The Guinness emoji is a simple illustration featuring a tall pint glass filled with dark brown ale and a frothy head. Along with the emoji, the brand has put together a open letter for consumers prompting them to tweet, "I want more beer variety on my keyboard. Add a #DarkBeer emoji, @Unicode. #Stoutmoji." The campaign aims to make the beer emoji a part of the standard keyboard for consumers to use well past St. Patrick's Day.
Key Themes Behind This Trend
- Variety
- Disruptive innovation opportunity: Develop new emojis to represent a wider range of beer styles, offering users a more diverse selection.
- Brand Engagement
- Disruptive innovation opportunity: Encourage other brands to create their own emojis, fostering a new level of interaction between consumers and products.
- Customization
- Disruptive innovation opportunity: Enable users to create their own personalized emojis, empowering them to express their individual tastes and preferences.
Where This Applies
- Alcoholic Beverages
- Disruptive innovation opportunity: Introduce interactive digital experiences for alcoholic beverage brands, leveraging emojis to enhance consumer engagement.
- Technology
- Disruptive innovation opportunity: Develop emoji creation platforms and tools to meet the growing demand for customizable digital expressions and communication.
- Marketing and Advertising
- Disruptive innovation opportunity: Innovate new ways for brands to connect with consumers through creative emoji campaigns, driving brand awareness and loyalty.
