These Oral-B floss ads feature the thin outlines of superhero characters like Batman, The Hulk and Thor. With dark, solid-color backgrounds, a thin-tipped outline comes out of a floss container, creating the well-known recognizable figures we looked up to in our childhoods.
The floss is an enamel-strengthening and antibacterial product, using superhero characters to symbolize the strength-building of the floss. A creative print ad collection, this campaign not only captures the interest of adults who recognize the clever design, but also children -- hopefully encouraging them to floss more often.
Created by ad agency Independiente in Ecuador, these creative ads use simplicity to their advantage and make flossing look tough, fun and even invoke the image of fame.