The Meo Telepizza ad campaign promotes the pizza ordering function on the remote control. It reads, "On your video on demand. It's not fiction." Yet in a way it will feel surreal, making the accompanying images of famous fictional motorcycles part of the delivery process appropriate.
Referencing 'TRON: Legacy,' 'Batman' and 'Ghost Rider,' the Meo Telepizza ad campaign will appeal to people who not only love pizza, but who also have a thing for sci-fi and fantasy. Clearly targeting a masculine audience, the Meo Telepizza ad campaign was conceived and executed by Mstf Partners, an ad agency based in Lisbon, Portugal. It was art directed by Ivo Purvis with creative direction by Susana Sequeira and Lourenço Thomáz. Frederico Vanzeller created the images.
What's Driving This Trend
- Sci-fi and Fantasy Themed Ad Campaigns
- Opportunity for businesses to create ad campaigns targeting fans of sci-fi and fantasy genres, incorporating elements from popular fictional movies or shows.
- Targeting Masculine Audience in Advertising
- Opportunity to develop marketing campaigns specifically tailored to appeal to a male demographic.
- Incorporating Pop Culture References in Advertising
- Opportunity for brands to leverage the popularity and nostalgia of iconic movies and television shows to attract consumer attention and create engaging content.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity for the advertising industry to create unique campaigns that tap into specific interests and fandoms.
- Food Delivery
- Opportunity for food delivery services to create themed promotions that appeal to specific consumer demographics, such as sci-fi enthusiasts or fans of fictional movies.
- Entertainment Merchandise
- Opportunity for merchandise companies to collaborate with brands and create licensed products featuring iconic fictional motorcycles from movies and TV shows.
