The upcoming release of the Batman v Superman film is a long awaited one for many comic book fans, and General Mills is further enticing consumers to pick which superhero they like best with a pair of cereal flavors marketed towards the movie release. The cereals come in two contrasting flavors with cereal shaped like each of the iconic DC characters.
Since the Batman v Superman film will see two of the most popular superheroes face off and work together to save mankind, General Mills is offering a line of breakfast foods that highlight the contrasting nature of the two characters using cereal. The Batman Chocolate Strawberry cereal features a sweet taste and chocolate cereal bits shaped like bats, whereas the Superman Caramel Crunch opts for a saltier taste and a shield-inspired shape. The product branding encourages consumers to pick a cereal based on their favorite hero.