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Dual Superhero Cereals

These Flavored Breakfast Mueslis Celebrate the Batman v Superman Movie

— January 6, 2016 — Lifestyle
The upcoming release of the Batman v Superman film is a long awaited one for many comic book fans, and General Mills is further enticing consumers to pick which superhero they like best with a pair of cereal flavors marketed towards the movie release. The cereals come in two contrasting flavors with cereal shaped like each of the iconic DC characters.

Since the Batman v Superman film will see two of the most popular superheroes face off and work together to save mankind, General Mills is offering a line of breakfast foods that highlight the contrasting nature of the two characters using cereal. The Batman Chocolate Strawberry cereal features a sweet taste and chocolate cereal bits shaped like bats, whereas the Superman Caramel Crunch opts for a saltier taste and a shield-inspired shape. The product branding encourages consumers to pick a cereal based on their favorite hero.
Trend Themes
1. Superhero-themed Consumer Products - There is a growing trend of creating consumer products that feature superheroes, allowing companies to tap into the popularity of comic book characters.
2. Movie Tie-in Food Products - Companies are capitalizing on the release of blockbuster movies by creating food products that are directly tied to the film, boosting sales and generating buzz.
3. Contrasting Flavored Cereals - The introduction of contrasting flavored cereals presents an opportunity for companies to create unique and innovative food products that cater to a diverse range of tastes.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the superhero trend by developing creative and themed products that appeal to fans and generate interest.
2. Entertainment - The entertainment industry can explore partnerships with food companies to create tie-in products that enhance the movie-going experience and promote their properties.
3. Marketing and Advertising - Marketing and advertising agencies can leverage the popularity of movie tie-ins to create engaging campaigns that connect with consumers and drive brand awareness.
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