In order to show off the power of its Snapdragon 820 mobile processor, Qualcomm worked with Ogilvy & Mather to create a dynamic advertisement that's disguised as a Hollywood-style psychological thriller.
'Lifeline' is a 32-minute short film that stars Chinese pop culture icon Leehom Wang and Olivia Munn, who mysteriously disappears with only her phone left behind as a clue as to her whereabouts. The phone's best features, powered by the Snapdragon 820 mobile processor, are worked into the storyline, showing off technologies like ultrasonic 3D biometric security, quick charging times and high-quality image captures.
There are many ways that consumers can get around viewing advertisements in the digital age, so this kind of lengthy branded content could signal a shift towards more cinematic storylines that viewers will actively seek out, rather than attempt to avoid.
Why This Trend Is Growing
- Cinematic Brand Storytelling
- Advertisements increasingly feature longer storylines resembling movie plots.
- Product-integrated Storytelling
- Advertisements incorporate product features within storylines.
- Interactive Advertising
- Advertisements are designed to captivate consumers and provoke active engagement.
Industries Being Reshaped
- Smartphone Manufacturing
- Companies can explore creativity in utilizing technology to produce compelling advertisements.
- Advertising and Marketing
- Marketers can leverage content to make advertisements that encourage engagement and interaction.
- Entertainment Production
- Entertainment firms can explore opportunities to expand their services in creating content for advertisements.
