The McDonald's Angry Birds ad campaign explores a new way for cross promotion. It embraces 360 degree videos as well as virtual reality to create a fun experience for fans of both franchises. With the Angry Birds movie coming out in theaters shortly, it's only natural other brands will be hopping on the extremely popular social media game.
Of course, the McDonald's Angry Birds ad campaign was created with more than that in mind. Conceived and executed by DDB, Chicago, it was created in an effort to modernize its guest experience with innovations in the digital space. People are able to navigate through the scene by clicking on a simple control pad while enjoying the hilarity that ensues as two birds make a scene in a restaurant.