The Latest MAC Collaboration is Inspired by Troll Dolls
Katherine Pendrill — April 19, 2016 — Pop Culture
References: refinery29
MAC is set to deliver a nostalgia-inducing cosmetics collection inspired by the popular Troll Dolls of the 1990s. While the unusual playthings may be a relic of the past, the colorful dolls are now making a comeback in the form of bold new cosmetics.
The MAC Good Luck Trolls collaboration is a new makeup collection set to debut online on July 28 and in-stores on August 4th. The collection draws inspiration from the vintage toy with vibrant hues and unexpected colors. Some standout products include matte blue lipsticks, roll on glitter and starkly glosses. As MAC's senior vice president and creative director James Gager explains, "MAC Cosmetics celebrates pop culture and fantasy — and brings these enchanting characters to life — through this eclectic, bright-hued collection."
Timed to coincide with the upcoming Troll Doll-themed movie, the new collection is sure to appeal to customers who grew up with the colorful playthings.
The MAC Good Luck Trolls collaboration is a new makeup collection set to debut online on July 28 and in-stores on August 4th. The collection draws inspiration from the vintage toy with vibrant hues and unexpected colors. Some standout products include matte blue lipsticks, roll on glitter and starkly glosses. As MAC's senior vice president and creative director James Gager explains, "MAC Cosmetics celebrates pop culture and fantasy — and brings these enchanting characters to life — through this eclectic, bright-hued collection."
Timed to coincide with the upcoming Troll Doll-themed movie, the new collection is sure to appeal to customers who grew up with the colorful playthings.
Trend Themes
1. Nostalgia-inspired Cosmetics - There is an opportunity for other beauty brands to create collections inspired by popular vintage toys or icons to appeal to millennials craving nostalgia.
2. Bold and Colorful Makeup - The success of this collaboration proves that there is a market for more daring and unconventional makeup products that make a statement.
3. Brand and Movie Collaborations - Collaborating with upcoming movies or popular brands is an effective way for cosmetic companies to draw in fans of those specific franchises or products.
Industry Implications
1. Beauty and Cosmetics - This collaboration shows that there is room for innovation and creativity in the beauty industry, especially in creating unique products that cater to specific consumer interests.
2. Entertainment - Collaborating with movie or TV franchises can be a lucrative opportunity for cosmetic companies to promote their products to a wider audience.
3. Toy and Collectibles - Cosmetics collaborations with vintage toys or collectibles can be a way for these toys to remain relevant and fresh, appealing to a new generation of consumers.
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