In an effort to connect more closely with it's customers, the McDonald's 'First Customer' fast food commercial highlights an important milestone in a teenager's life. Focused on a first shift as an employee of the brand, the commercial focuses on a Hispanic teen and his proud parents in an effort to create a more wholesome connection.
With a sense of proudness front-and-center in the fast food commercial, the advertisement helps to speak directly to Hispanic consumers by relating to their sense of pride with their community. The commercial is the work of the Alma Agency and helps to connect the brand to Hispanic Millennials that might be in a similar life stage.
As Hispanic consumers continue to be a growing segment in the United States, it's likely we'll continue to see more marketing initiatives that touch on more community-oriented topics.