Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused

 - Jan 21, 2016
References: mcdonalds & almaad
In an effort to connect more closely with it's customers, the McDonald's 'First Customer' fast food commercial highlights an important milestone in a teenager's life. Focused on a first shift as an employee of the brand, the commercial focuses on a Hispanic teen and his proud parents in an effort to create a more wholesome connection.

With a sense of proudness front-and-center in the fast food commercial, the advertisement helps to speak directly to Hispanic consumers by relating to their sense of pride with their community. The commercial is the work of the Alma Agency and helps to connect the brand to Hispanic Millennials that might be in a similar life stage.

As Hispanic consumers continue to be a growing segment in the United States, it's likely we'll continue to see more marketing initiatives that touch on more community-oriented topics.