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Nescafé's 'Good Morning World' Campaign Celebrates Global Connections

 - Apr 27, 2017
References: nescafe & thedrum
Nescafé's 'Good Morning World' campaign by Publicis Worldwide was launched on the instant coffee brand's Facebook page and chronicles various subjects from around the globe as they get ready for their day. Despite of enjoying different breakfast dishes during their morning ritual, each subject is seen sipping on a Nescafé beverage -- the campaign's most notable symbol which brings all of its subjects together.

Shot in a 360-degree format, the video spotlights the catchy 'Don't Worry' single by artist Madcon and aims to appeal to Nescafé's Millennial demographic. While experimental in its overall visual approach, this ad encourages the brand's core audience to connect with one another, suggesting that their love of instant coffee can bring them together.

By using a medium like YouTube's 360-degree videos, Nescafé invites viewers to experience this campaign through an interactive, virtual reality lens.