The makeup industry is no stranger to female brand ambassadors but 'Covergirl' is opting to branch out to become more inclusive and expand its consumer base in the process.
Instagram and YouTube have carved out spaces in a variety of industries for people who may not have a voice on those subjects in the mainstream media -- and beauty is one of those industries. Vlogger and influencer James Charles is a teenager who shares makeup tips with fans and is essentially a self-taught beauty expert. He will be the first ever male brand ambassador for the cosmetics brand Covergirl.
By choosing a male brand ambassador, Covergirl has managed to appeal to a larger group of people and now functions on a more inclusive and expansive business model.
Chic Seasonal Makeup Packaging
Political Protest Pins
Divergent Rock Star Editorials
Digital Makeup Apps
Metallic Foundation Makeup
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.