Mighty Healthy, a New York-based clothing label, created a new campaign that's dubbed 'New Breed' for its Fall 2016 series, along with a pop-up that's open until Halloween where it can be picked up.
Modeled by a roster of creatives like DJ Clockwork, Malika Miller, John Seymour, Dane Vaughn and others, the label promotes its casual styles in a lookbook that's aimed to appeal to those with interest in their endeavors. Pieces range throughout the collection, with different combinations of fabric decorating hoodies, shirts, hats and jackets.
Although many of the pieces are void of patterns, most come along with graphic prints that state Mighty Healthy's branding in large bold lettering. Color pallets are rather expansive as well -- with brightly hued pieces thrown into the mix of mostly neutral apparel.
Key Themes Behind This Trend
- Influencer-modeled Campaigns
- The rise of influencer-modeled campaigns presents an opportunity for brands to tap into the reach and authenticity of popular influencers to promote their products and connect with their target audience.
- Lookbooks as Marketing Tools
- The use of lookbooks as marketing tools allows brands to showcase their products in a visually captivating way, enticing consumers to make purchase decisions.
- Bold Graphic Prints
- The trend of bold graphic prints on clothing provides an opportunity for brands to make a statement and differentiate themselves in the crowded fashion industry.
Where This Applies
- Fashion
- The fashion industry can leverage influencer-modeled campaigns and lookbooks to amplify their brand visibility and appeal to a wider consumer base.
- Marketing and Advertising
- The marketing and advertising industry can cater to the growing demand for influencer-modeled campaigns and help brands create compelling content that resonates with their target audience.
- Textile and Printing
- The textile and printing industry can capitalize on the trend of bold graphic prints by developing innovative printing techniques and materials to create visually striking designs.
