Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Curvy Kate Proves That You Don't Need to Conform to Shallow Standards

 - Jul 12, 2016
References: curvykate & designtaxi
'Curvy Kate' is a UK-based lingerie and swimwear company that specializes in making sultry apparel for plus-size women. The popular brand recently joined with Aerie for #TheNewSexy campaign as a means to show that feeling confident and looking great has nothing to do with looking the way that the media tends to tell women that they should.

In order to do this, the company had eight strong women from different backgrounds model the pieces. As DesignTAXI explains, the campaign included "an amputee, a transgender woman, an Alopecia sufferer and a recovered anorexic."

With this, #TheNewSexy continues Curvy Kate's choice to not include conventional professional models in its campaigns, choosing to celebrate every woman's individuality instead. In doing so, Curvy Kate aims to diversify the representation of women in the media.