Feminist lingerie brand 'Neon Moon' recently launched a campaign that aims to combat transphobia and body shaming. While many lingerie brands prioritize aesthetics over practicality, this company aims to change the way we think about underwear. The '#IAmNeonMoon' campaign is fighting back against the sexist ways that lingerie is modeled and marketed.
The new campaign feature a diverse cast of models that represent a wide variety of consumers. The ads feature a transgender model, a cis model and a model of color, all of which are wearing Neon Moon's colorful lingerie. One model sports visible body hair while another has a fully shaved head. The idea behind the shoot was to make consumers think about the way that lingerie is traditionally marketed. The goal is to combat transphobia and body shaming by deviating from conventional standards of beauty.
The campaign ultimately encourages body positivity by placing the emphasis on the woman's comfort and happiness rather than her sexuality.
What's Driving This Trend
- Body Positivity Campaigns
- Lingerie brands can launch body positivity campaigns that prioritize comfort and support over sexuality and physical appearance.
- Diversity and Inclusion
- Lingerie brands can launch diversity and inclusion campaigns featuring a diverse cast of models that represent a wide variety of consumers.
- Breaking Stereotypes
- Lingerie brands can launch campaigns that break stereotypes and challenge conventional standards of beauty, like featuring models with visible body hair or a shaved head.
Who This Affects Most
- Lingerie
- Lingerie brands can innovate by prioritizing comfort and support over sexuality and physical appearance, launching diversity and inclusion campaigns, and breaking stereotypes.
- Fashion
- The fashion industry can innovate by promoting body positivity, diversity, and inclusion in its campaigns, including lingerie brands.
- Advertising
- Advertisers can innovate by creating campaigns that challenge societal norms and stereotypes, like the '#IAmNeonMoon' campaign.
