Feminist lingerie brand 'Neon Moon' recently launched a campaign that aims to combat transphobia and body shaming. While many lingerie brands prioritize aesthetics over practicality, this company aims to change the way we think about underwear. The '#IAmNeonMoon' campaign is fighting back against the sexist ways that lingerie is modeled and marketed.
The new campaign feature a diverse cast of models that represent a wide variety of consumers. The ads feature a transgender model, a cis model and a model of color, all of which are wearing Neon Moon's colorful lingerie. One model sports visible body hair while another has a fully shaved head. The idea behind the shoot was to make consumers think about the way that lingerie is traditionally marketed. The goal is to combat transphobia and body shaming by deviating from conventional standards of beauty.
The campaign ultimately encourages body positivity by placing the emphasis on the woman's comfort and happiness rather than her sexuality.