This confidence-boosting advertisement is a continuation of Always' #LikeaGirl campaign. The commercial features 'Always' interviewing young girls who were around the age of hitting puberty and asked them if society teaches them that their gender means they have limitations. When the girls revealed the limitations they felt society placed on them, they wrote it on large boxes and proceeded to demolish these boxes.
In a metaphorical and physical expression of empowerment, this encouraged the young girls to not let their gender define who they are. This exercise aimed to build confidence within young girls everywhere.
The Always #LikeaGirl campaign makes it a priority to instill girls with the notion that they are unstoppable and that their gender will not define their abilities or restrict them. By shattering the negative stereotypes surrounding girls Always gives them a positive outlook on themselves.