Today we Rise from Girl Up is a powerful and simple ad that documents the reactions from girls around the country as they watched Kamala Harris, the first woman to be Vice President of the United States, be sworn in.
Emotional music swells as young girls crowd around the televisions in their home -- some cuddling their mothers, while others sit in silence. The ad, which was put together just hours after Wednesday's inauguration, sends a message of hope and unity, boasting the tagline, "When one girl rises, all girls rise." The clips, which were shot in the homes of volunteers, also includes self-published footage of young people gleefully and adoringly watching the historic moment.
Image Credit: Girl Up