Inspired to create a world with equal opportunities for their daughters, two fathers joined together to create the brand and media platform Girls are Awesome, which focuses on creating opportunities for young girls in the sport, art and music world. Now, this brand has partnered with adidas to further the message of inclusivity and female visibility, with a energetic clothing collection that encourages self expression.
The campaign was promoted alongside powerful female role models, like skateboarder Laura Kaczmarek, basketball player Nagwa Brown and tattoo artist Simone Klimmeck. She of the standout pieces from the line include clocker-blocked overalls in pink and blue, a tie-dye tracksuit, and even footwear.
The adidas X Girls are Awesome line will launch on April 22nd.
Image Credit: Girls are Awesome, adidas