Gender-Neutral Beauty Editorials

Donte Maurice Captures a Candid Series That Explores Unisex Style

Photographer Donte Maurice captures models Jonathan Burger and Julia Spychalski in a gender-neutral beauty story that is lensed for Beauty Scene. The editorial highlights candid portraits of the couple as they pose in a low-key studio setting. In addition to profiling gender-neutral beauty looks -- created by makeup artist Sherilynn Marilynn -- this editorial also spotlights casual fashions like oversized denim shirts and jean and t-shirt pairings.

While genderless fashion has been increasing in popularity in recent months, the beauty industry is also following suit with male-specific makeup collections and skincare products that are inclusive to a broader demographic. This editorial captures two look-a-like models and explores beauty looks that will resonate with for both a male and female audience of fashion fans.

Gender-inclusive Beauty
Opportunity for brands to create beauty products and looks that cater to all genders.
Casual Fashion
Potential for fashion brands to focus on casual and gender-neutral fashion styles.
Candid Studio Portraits
Demand for natural and unposed photography in the beauty and fashion industry.

Sectors Adopting This

Beauty
Opportunity for the beauty industry to expand their offerings to be more inclusive and diverse.
Fashion
Fashion brands can capitalize on the trend towards gender-neutral and casual fashion styles.
Photography
Increased demand for natural and unposed studio portraits in the beauty and fashion industry.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 89%
Freshness 8%

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