Gucci recently announced that it will be combining its menswear and womenswear shows into a single event. While Gucci is not the first to blur the lines between men's and women's clothing, the shift towards gender-inclusive fashion shows represents a major step forward in breaking down the rigid gender binaries that divide the fashion industry.
The first Gucci show that will combine menswear and womenswear will take place in 2017 at Gucci's Milan headquarters. While the date may seem far away, the timeline is meant to give the brand an opportunity to organize the event in a way that moves away from traditional masculine and feminine fashion shows.
Although the event does coincide with the rise in unisex fashion, Gucci's president and CEO Marco Bizzarri also sees the combined shows as a practical move. As Bizzarri explains, "Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality."