In order to bring attention to its collection of animals, the Cologne Zoo executed a fun series of zoo ads.
Instantly, the focal images will seem recognizable to smartphone users, as the elephant, money and snake animal icons come from the emoji keyboard. With as few words as possible, the Cologne Zoo reminds that the animals that are in its care are "original, not digital." This is a clever way to emphasize that the public may be familiar with seeing representations of these animals in the form of everything from emojis to YouTube videos, it is not the way they are in nature.
The use of emojis in advertising has become a popular way for companies to target young audiences who realize the value of what can be said with just a single emoji.