Aloft hotels recently released an innovative service called 'Text it Get it.' The simple concept allows guests to text the hotel a request, rather than call the front desk. Guests are to text a series of emojis with their room number and last name which will prompt a response that confirms the package is on its way.
A selection of six packages are available that include 'the Re:fresher,' a package of toothpaste, a toothbrush, shaving cream and deodorant. Others packages include 'The Munchies' for late night snacks, 'Phone Charger,' for the forgetful ones, and even a 'Surprise Me' pack for fun swag.
In explaining Text it Get it, Aloft believes that allowing guests to communicate through emojis creates a more personalized experience. Guests will be able to communicate with the hotel the same way they talk to their friends.
Key Themes Behind This Trend
- Emoji Communication
- Using emojis for communication with businesses and services.
- Personalized Hotel Services
- Customized hotel services through personalized communication.
- Instant Hotel Requests
- Instant hotel services through text requests.
Where This Applies
- Hospitality
- Hotels, resorts, and other hospitality services.
- Communication
- Communication platforms and messaging services.
- Consumer Goods
- Manufacturers of hotel room supplies and amenities.
