This Kakao Talk Popup in Seoul Featured Emoji-Inspired Art and Prizes
Jana Pijak — May 18, 2016 — Business
References: kakao & findingtheseoul
Kakao Talk is a popular Korean messaging app that resonates with Millennial and Gen Z audiences. The platform is known for its adorable and animated emoticons -- the inspiration behind this fun pop-up shop that was open last year in Seoul.
Resembling more of a toy shop rather than a tech kiosk, the pop-up featured oversized sculptures of familiar characters like Apeach, Muzi and Frodo and was home to emoticon-inspired figurines that visitors had a chance to take home.
The Kakao Talk Seoul pop-up featured a slew of collectible merchandise that was given away to lucky visitors and was an experiential retail space that targeted a young audience of mobile users. Those familiar with the messaging platform were able to experience emoticons in a real life setting while taking photos amidst the shop's whimsical retail displays.
Resembling more of a toy shop rather than a tech kiosk, the pop-up featured oversized sculptures of familiar characters like Apeach, Muzi and Frodo and was home to emoticon-inspired figurines that visitors had a chance to take home.
The Kakao Talk Seoul pop-up featured a slew of collectible merchandise that was given away to lucky visitors and was an experiential retail space that targeted a young audience of mobile users. Those familiar with the messaging platform were able to experience emoticons in a real life setting while taking photos amidst the shop's whimsical retail displays.
Trend Themes
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Character-themed Tech Shops — Opportunity for tech companies to create pop-up shops featuring collectible merchandise and experiential retail spaces targeting young mobile users.
Industry Implications
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Messaging Apps — Opportunity for messaging app companies to create character-themed pop-up shops that resonate with their Millennial and Gen Z audiences.
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Toy Industry — Opportunity for toy companies to collaborate with tech companies to create character-themed collectible merchandise inspired by popular messaging app emoticons.
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Experiential Retail — Opportunity for retailers to create immersive and whimsical retail spaces that offer unique experiences for customers.
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