The new Carly Rae Jepsen video lets viewers choose their own adventure on their smartphones, using the power of emojis.
The Carly Rae Jepsen video accompanies the single 'Run Away With Me,' off her album 'Emotion.' In the music video, Carly Rae runs around the globe, visiting exotic destinations, and viewers get to take her by the hand and choose where she goes next. The choose-your-own-adventure format would already have been fairly creative, but the Carly Rae Jepsen video also appeals to its young, media-savvy audience by having the choices take the form of emojis. For example, if the viewer wants to take a boat ride with Carly Rae, they would select a boat emoji. The video also makes clever use of the flag and landmark emojis, taking the pop star and her fans on a journey around the world.