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The new Carly Rae Jepsen video lets viewers choose their own adventure on their smartphones, using the power of emojis.
The Carly Rae Jepsen video accompanies the single 'Run Away With Me,' off her album 'Emotion.' In the music video, Carly Rae runs around the globe, visiting exotic destinations, and viewers get to take her by the hand and choose where she goes next. The choose-your-own-adventure format would already have been fairly creative, but the Carly Rae Jepsen video also appeals to its young, media-savvy audience by having the choices take the form of emojis. For example, if the viewer wants to take a boat ride with Carly Rae, they would select a boat emoji. The video also makes clever use of the flag and landmark emojis, taking the pop star and her fans on a journey around the world.
What's Driving This Trend
- Interactive Music Videos
- Creating interactive music videos that allow viewers to choose their own adventure using emojis presents a disruptive innovation opportunity in the entertainment industry.
- Emoji-based User Engagement
- Leveraging emojis as a means of user engagement in content, such as videos, provides a disruptive innovation opportunity for digital marketing.
- Personalized Digital Experiences
- Developing personalized digital experiences where viewers can actively participate in shaping the narrative through interactive elements like emojis offers a disruptive innovation opportunity in the technology sector.
Who This Affects Most
- Entertainment
- The entertainment industry can explore the potential of creating interactive music videos that allow viewers to choose their own adventure using emojis.
- Digital Marketing
- Digital marketing professionals can capitalize on the trend of leveraging emojis as a means of user engagement in content, such as videos.
- Technology
- The technology industry can seize the opportunity of developing personalized digital experiences where viewers can actively participate in shaping the narrative through interactive elements like emojis.
